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Victorian distributor of premium, innovative & natural retail brands

About Us

The Fine Food Merchant began off the back of an unwavering passion for food. Freshly established in 2021, TFFM brings a focused, energetic and passionate approach on behalf of our brands, right across Victoria.

Representing some of Australia’s most innovative and delicious premium retail brands, The Fine Food Merchant specialises in distribution of the finer things to independent supermarkets, premium grocers, fruit & veg retailers and delis.

We see ourselves as more than your traditional distributor. We are industry professionals who genuinely buy into our brands' values and stories.

With significant experience across all retail channels, a great understanding of the independent network and fantastic relationships across the state, our strengths lie in our ability to get our brands in the locations they need to be.

If you’re interested in finding out more, please contact us below.


Are you a brand owner looking for a Victorian distributor? We’d love to hear from you, and hear your story.

Follow us on Instagram @the_fine_food_merchant

Get in touch

Stockist Enquiries

To stock one or a few of our many amazing fine food brands, please get in touch with us to place your first order.

Supplier Enquiries

If you would like The Fine Food Merchant to distribute your products to stores all over town, please contact us today.


For all other enquiries including product information or feedback, let us know via our contact page.

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